The annual advertising value of a typical North American who uses all seven platforms below. Not a guess: a stack of reported ARPU and segment revenue. ARPU: average revenue per user. Data vintage 2024 to 2025.
Each platform earns its per-user figure independently. Use all seven and the values add. Google Search does the heaviest lifting: it monetises intent at the moment of purchase.
One point estimate would be dishonest. The inputs carry real uncertainty, and the value of a person is not evenly distributed. So: a range.
Light usage, blended rates, conservative inputs. The number nobody argues with: it matches Proton's 2025 estimate of what a US user's data is worth.
All seven platforms at current US figures. The headline. Built on reported Meta ARPU plus Alphabet and Amazon segment revenue.
Heavy usage in rich categories: finance, insurance, legal. Worth 2.5 to 3.5x the average. Top-decile stacks push past $3,000.
Advertisers do not pay one price for attention. On Meta, insurance and legal impressions clear well above the all-industry average, and finance or legal clicks cost 10 to 50x retail. Same person, richer intent: the value multiplies.
CPM: cost per thousand ad impressions. Meta Ads benchmarks, 2026 vintage; the all-industry average rose 20% in a year.
Meta's own US and Canada ARPU for 2024 against its worldwide average. North Americans are worth 4x the global user. The premium is real and disclosed.
Proton's 2025 study puts a US user's annual data value at "at least $700", up from ~$240 in 2022. Our floor: the same number.
Datapods' estimate covered one or two platforms on older data. Stacking seven with current US figures is the difference between $263 and $1,100.
Three evidence grades. Every figure on this page carries one.
Straight from company filings: Meta ARPU, Alphabet and Amazon segment revenue.
Reported revenue divided by a US user base. Method shown, inputs disclosed.
Third-party per-user figures, chiefly eMarketer, where companies do not split it out.
| Platform | Floor | Typical | Ceiling |
|---|---|---|---|
| Google Search | $180 | $290 | $700 |
| $150 | $223 | $500 | |
| Amazon | $120 | $220 | $600 |
| $130 | $191 | $450 | |
| TikTok | $70 | $109 | $200 |
| Apple | $30 | $45 | $90 |
| YouTube | $25 | $34 | $90 |
| Stacked total | ~$700 | ~$1,100 | $2,630+ |
Columns sum to $705 and $1,112 before rounding. All figures annual, USD, per North American user.
The stack assumes one person on all seven platforms, each earning its full per-user figure independently. It measures total ad revenue, not unique economic value.
Only Meta reports US and Canada ARPU directly. Google, YouTube, TikTok, Amazon and Apple figures are derived or estimated, and are sensitive to the assumed user base.
eMarketer figures are net of traffic acquisition costs; company filings are gross. Mixing them introduces minor inconsistency.
Apple and TikTok are the least certain lines. 2025 and 2026 figures are forecasts, not actuals.
Canada monetises below the US. A US-only user sits above these blended averages; a Canada-only user sits below.